Smokin ' Ed ’s " Pepper X " , featured In HEATONIST x Hot Ones ™ The Last Dab hot sauce , top out Smokin ' Ed ’s Carolina Reaper ® Pepper for the record

BROOKLYN , N.Y. ,   Oct. 16 , 2023 - - Smokin '   Ed Currie ’s   Pepper X ® has officially position a human race record as the hottest chili in the populace . GUINNESS WORLD RECORDS ™ announced the title today , following the chili con carne capsicum pepper plant registering an modal 2,693,000 Scoville Heat Units ( SHU ) in research lab tests at   Winthrop University   in   South Carolina .

Pepper X break the phonograph record antecedently held by Smokin ' Ed ’s Carolina Reaper ® , which more lately assess an average of 1,641,183 SHU . The result of 10 age of development in Ed ’s glasshouse in   Fort Mill , S.C. , Pepper X average more than a million building block high than the Carolina Reaper on the Scoville musical scale . As a proprietary Madagascar pepper , its pods and seeds are tightly guarded and wo n’t be sold or released , so the only way for the world to enjoy Pepper X is in the kind of sealed hot sauces .

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" They said exceed Smokin ' Ed ’s Carolina Reaper would n’t happen , but if anyone could , it ’s Ed . I ’m extremely majestic to be a part of this story in the making , " say Heatonist Founder Noah Chaimberg .

" This was a team attempt , " says Smokin ' Ed . " We knew we had something extra , so I only have a few of my closest folk and booster screw what was really conk on . The Heatonist Team , the Hot Ones Team , and the High River Team all had Faith in me and supported me , even when there was doubtfulness . So I am abide by and proud to have them be a part of the launch in   Nashville . "

Pepper X first came to the universe through a very spicy partnership between Smokin ' Ed , HEATONIST raging sauce , and First We Feast ’s run into YouTube serial publication Hot Ones ™ as the master factor in a hot sauce called The Last Dab . A newly - released edition of the sauce -Hot Ones The Last Dab Xperience- is made with over 91 % Pepper X.

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" There ’s been some guess and disbelief since Ed introduced Pepper X when we first launched The Last Dab years ago , " tell Heatonist Founder   Noah Chaimberg . " They said topping Smokin ' Ed ’s Carolina Reaper would n’t happen , but if anyone could , it ’s Ed . I ’m extremely majestic to be a part of this chronicle in the making . "

spiciness sports fan can watch the Guinness World Records adjudication in aspecial installment of Hot Onesfeaturing Smokin ' Ed , Noah , Hot Ones hostSean Evansand Danish chili enterpriser and legion Claus " Chili Klaus " Pilgaard released today by First We Feast .

The public introduction of the humanity record will be hold at the Tennessee Hot Sauce Expo in   Nashville   on   November 5 , 2023 . For more entropy on the Guinness World Records title , visithttps://www.guinnessworldrecords.com/world-records/hottest-chili . Pepper X products can be found exclusively viaHeatonistand KATIECO , LLC through its authoritative distributors includingPuckerbutt Pepper Company .

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PepperX ® is a US - registered earmark of KATIECO , LLC . Pepper X ® is indorse as the hottest chili - pepper by Guinness World Records ™ . KATIECO , LLC , is the owner and only source of PepperX ® ingredient . KATIECO , LLC has not , and will not , unfreeze or deal any Pepper X ® seed , plants , or pepper fuel pod . Any other claim(s ) to sales agreement of Pepper X ® cum , plants , pepper cod , or other factor come from Pepper X ® are untrue . KATIECO , LLC ( through its authorised distributor ) and HEATONIST are the sole authorized sources for sale of Pepper X ® -based chili - peppercorn sauce and related to apparel . Any other claim(s ) to sale of Pepper X ® ingredient chili - pepper sauces and/or related apparel are assumed .

ABOUT PUCKERBUTT PEPPER party

PBPC , LLC , home of SMOKIN ' ED ‘S CAROLINA REAPER ® sells USDA Organic , high - quality , Kosher , and all - natural , smokin’-hot mash , sauces , fresh common pepper , dried capsicum pepper plant and pulverisation , seeds , and other fine merchandise at stores throughout the country , on its website atpuckerbuttpeppercompany.com , and from our team atsales@puckerbuttpeppercompany.com .

ABOUT HEATONIST

HEATONIST is on a charge to make intellectual nourishment more exciting and pleasant-tasting one plate at a time ! Founded in 2013 by   Noah Chaimberg   as a   Brooklyn - based get-up-and-go handcart , HEATONIST has grown to let in two retail stores and become the mankind ’s most popular online destination for hot sauce . HEATONIST partners with passionate pocket-sized flock sauce makers from around the orb to bring never - before - seen flavors to the mankind of hot sauce . Stop by for a taste at HEATONIST ’s Williamsburg Tasting Room ( Brooklyn ) , Chelsea Market Outpost ( Manhattan ) , or jaw on-line atheatonist.com . face for HEATONIST sauces at retailers across the nation and remember to # stayspicy .

ABOUT FIRST WE FEAST

MEDIA CONTACTS

KATIECO , LLC / PUCKERBUTT PEPPER COSmokin '   Ed Curriesmokined@katieco.store803 - 517 - 1089

HEATONISTBrianna Quagliabri@heatonist.com718 - 599 - 0838

FIRST WE FEAST

Lizzie Gramslizzie.grams@buzzfeed.com

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