When it comes to deepfakes , do n’t put your realism at stake . Learn moreabout how Steak - umm is bringing awareness to the shivery creation of deepfakes with their latest PSA .

Disbelief… Denial… Rejection… Questioning of reality…

What has all these people in various stages of outrage?

First things first, it’s important to know that all these participants are proud vegans and this group was invited by Steak-umm to try a vegan cheesesteak.

And everyone seemed to enjoy themselves while savoring every bite…

…until they were faced with the ~reality~ of the video documenting their experience.

Needless to say, they were pretty shocked.

Little did the group know, they were part of something bigger than themselves: a social experiment involving deepfake technology.

As deepfake technology continues to advance rapidly, acting quickly is the only way to ensure we stay ahead of any harm it can bring.

You’re probably asking yourself: Why is Steak-umm, a delicious frozen beef sheet brand, standing up to deepfake technology with theirDeepsteakscampaign?

Learn more about Steak-umm’s important work atdeepsteaks.aiand watch the full PSA below.

A GIF of two people saying "I'm telling you that's not me" and "It does feel a little bit like gaslighting" in a PSA confessional.

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A person in a confessional saying "that wasn't me"

A GIF from the Deepsteak PSA video showing vegans being presented with a vegan cheesesteak

A GIF from the Deepsteak PSA video showing vegans eating the vegan cheesesteak

A GIF from the Deepsteak PSA where vegans seem to be praising meat

A vegan reacting to deepfake video with shock after seeing the doctored video saying "I have an M tattoo that stands for meat"

A GIF from the Deepsteak PSA video showing the behind the scenes work of deepfaking the vegan's voices and words

A gif reading "If a deepfake can make a vegan say they love meat…imagine what a deepfake could make you say"

a lockup image of steak-umm deepsteaks psa screen